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When someone comments that they want to earn a mascara, I first take a glimpse at their wall. Again, my goal is to avoid chronic sharers for this affiliate program (doesn't mean I can't ask them to host an online party though!).

Then I message them something really simple:

“Hi Susy! I saw your comment on my mascara post -- would you like to get the deets on how to earn a free mascara?”

Notice I say EARN — I want it to be REALLY clear that they are earning this, not being gifted it.