4) ANSWER QUESTIONS

The goal of the conversation is to feel just that- like a conversation. How would you talk to someone if they were standing in front of you? Only answer the questions they ask, except I like to add in the love it guarantee (that's rarely asked in my experience). Then when they ask about price or it gets to a point in the conversation where you've answered their questions, you can send the upsell link (which I'll cover in the next section)